John Berger's way of seeing
Introduction: A Groundbreaking Contribution to Visual Culture** John Berger’s *Ways of Seeing* (1972) remains one of the most influential texts in the field of Visual Studies, offering a radical reinterpretation of how we engage with images, particularly in the context of Western art and media. First presented as a BBC television series and later adapted into a book, Berger’s work challenged dominant assumptions about art history, representation, and spectatorship, reshaping the ways scholars, artists, and everyday viewers approach visual culture. From a Visual Studies standpoint—a discipline that interrogates how images function across contexts—*Ways of Seeing* is a foundational text that problematizes vision itself as a cultural, ideological, and political act. The Act of Seeing: Vision is Constructed, Not Natural** At the heart of Berger’s argument is the idea that “seeing comes before words.” This deceptively simple statement carries profound implications....